Project #JG20MVP Campaign Resource Page

Project #JG20MVP:

A multi-tactic grassroots social media campaign in support of the Josh Gibson Foundation’s effort to have the MLB MVP trophies re-named after Josh Gibson.

Fast Facts:

– The MLB MVP award is annually given to one outstanding player in the American League and one in the National League. The Baseball Writers’ Association of America (BBWAA) has issued the award since 1931

– Since 1944, the award was named in honor of the late Commissioner Kenesaw Mountain Landis, who served continuously as Commissioner of the Major Leagues since 1920.

– Landis’s name has been removed from the award in acknowledgement of his role in maintaining MLB’s color line.

– It is anticipated that the BBWAA will vote to rename the MLB MVP award during the 2021 MLB All-Star Break (Week of July 11.)

Campaign Objective:

To engage the arts community on behalf of the Josh Gibson Foundation, in a targeted social media awareness campaign that will influence the BBWAA vote.

Campaign Dates:

– Campaign Launch: Monday, May 10

– Campaign end: All-Star Break

Campaign Tactics – How to Participate:

Be an Advocate

– Follow JGF on Social Media

1. 1. IG @joshgibsonfoundation
   2. Twitter @joshgibson_1911
   3. FB @joshgibsonfoundation20
   4. LinkedIn Sean L. Gibson

– Follow #JG20MVP and Like, Comment & Share JGF social media posts

– Change your social media profile to the JG20MVP logo

– Post on social media using official JGF images

– Re-Post some of your old Josh artwork on social media

– Schedule your posts and find more content ideas on the NLBmart shared Content Calendar (This ensures that content is well-dispersed from start to finish of the campaign)

– TAG your Posts!

1. 1. #jg20mvp #projectjg20mvp #nlbmart
   2. @JGF and NLBmart accounts and fellow artists
   3. BBWAA Twitter Tagging Matrix

Be an Ally

– Visit Josh Gibson MVP (jg20mvp.com)

1. 1. T-shirt campaign (Purchase + Pic + Post)
   2. Sign the Petition

– Connect JGF to your favorite podcaster/webcaster

– Any celebrity endorsers in your network? Share the JGF Video campaign Script and Campaign Press Release

– Share the Press Release with your local media and tell them about your involvement

Be Inspired

– Draw from famous quotes, images and feats to create and share original content/artwork

– JGF Image Library

– Quotes about Josh

– Get creative… Do you TikTok?

Baseball Card Art!

– Open Call to Card Art Community

– Bracket-style “Challenge” format to encourage community engagement

– Voting to take place on Twitter

– Click Here for Sign-Up Sheet

– Click Here for Official Campaign Rules

Next Steps:

Join the NLBmart private virtual network hosted by Mighty Networks

– More reliable way to communicate than group emails

– Stay up-to-date on campaign developments, community news & opportunities

– Network with each other through 1:1 chats

– Click Here to join the Mighty Network

Let us set up a profile for you on NLBmart.com

– NLBmart.com is currently a “Showcase” marketplace with profiles consisting of a sample image of your work, a brief bio, and links to social media and/or your website

– Later in 2021, the website will turn into a multi-vendor e-commerce marketplace

Enter bio information on Google Sheet

1. 1. Click here for Google Doc
   2. Scroll to find your name. If it’s not there, add it to the bottom of the list

Upload images to Google Drive

1. 1. Featured Image (Skip this if you submit for CoA – see below)
   2. Image of you (Optional for “Meet the Artist” promo image)
   3. Click here for Google Drive Folder
      1. Search for folder with your name
      2. If it’s not there, you can add one by clicking the NEW button in the top left corner – then select “Folder”

We will create up to two co-branded images for you

1. 1. Meet The Artist
   2. Featured Artwork

Sales, Donations and CoA’s:

A co-branded Certificate of Authenticity will be issued to all artwork that meets the following criteria:

1. 1. 1. Artwork has been submitted and approved by JGF
      2. Artist agrees to donate a minimum of 20% (retail) to JGF
      3. By submitting form, Artist attests to being value-aligned with the mission of the Josh Gibson Foundation
      4. Click Here for Art Submission Form

Questions?

General JG20MVP Advocacy and NLB Marketplace Questions:

Tad Richardson – tad@curveballkeepsakes.com – 206.353.8658 – IG: @curveballkeepsakes @sodo.mofo

Baseball Card Art Campaign

Jason Schwartz – jason.1969@yahoo.com – IG: @heavyjstudios Twitter: @HeavyJ28

Mike Smith – mrshakecardart@gmail.com – IG & Twitter: @MrShakeCardArt